Isabelle Castellanet organized a business trip to the USA for French IT companies, and assisted them in their negotiations with potential US partners based in the State of Virginia Jean-Paul Eybert- International Representative- Syntec Informatique

Isabelle Castellanet advised us on our export strategy based on the implementation of a worldwide reseller network for the sale of our products dedicated to cement works Franck Nagy – CEO- ACMEL Labo

Isabelle Castellanet participated actively in Prologue’s business development strategy resulting in OEM agreements in the USA, including a strategic agreement signed with Microsoft Corp. Georges Seban, Chairman- Prologue Software

Isabelle Castellanet conducted an international market survey concerning the market potential for our high precision quartz. She assisted us in the partners and integrators’ selection in the USA and Canada. Delphine Picchedda – Special processes Manager- GEMMA QUARTZ

Isabelle Castellanet assisted 404 Found! in developing European alliances partnership  with software publishers and integrators in order to manage e-business projects at a European level. David Lerman, CEO- 404 Found !/ Excentive

Isabelle Castellanet assisted EUROBIOS in recruiting partners with the purpose of introducing to the market its software package dedicated to the project management optimization “Portfolio Management Optimizer
Hervé Zwim – EUROBIOS

Isabelle Castellanet set up Marketic’s partnership strategy within just a few months, and provided the necessary processes and tools to hire and manage a partner network in France and our European offices Marcel Assaraf-CEO Marketic/ Business Development Director-Unica Corp

IXC ALLIANCE initiated on behalf of our company a partnership with Goodrich Corp. USA (Aeronautics) » Isabelle Castellanet initiated on behalf of our company a partnership with Goodrich USA.She also conducted a market survey in America (The USA, Canada, Mexico) and assisted us in selecting partners with the purpose of forming an alliance for local production in America.Philippe Aubert- COO – HITIM Group (Aeronautics)

IXC ALLIANCE efficiently advised us and supported us in the implementation of our alliance and partnership strategy. We have since then experienced a rapid growth, and are now ready to address the European market Yvon Fouché- Chairman – Infflux- Informatique et Flux

Our Mission

IXC’s mission is to assist companies in defining their alliance and partnership strategies, in order for them to reach their technical, sales and marketing objectives and accelerate growth.

IXC consulting and coaching services include:

  • Alliance and partnership policy definition best suited to meet growth objectives: new offering and services, sales or production developments, diversification, innovation, internationalization.
  • Corporate and Partrnership value proposition
  • Alliance and partnership business plan
  • Current partnership network optimization
  • Identification and recruitment of valuable partners for the company
  • Partner marketing and certification programs
  • Alliance and partnership negotiations on behalf of the company (co-marketing, distribution agreement, production, integration agreement…)
  • Change management and training required while becoming international/integrating a partnership strategy

CONSULTING AND OPERATIONAL SERVICES DEDICATED TO BUSINESS DEVELOPMENT

COMPANY’S PRODUCTS AND SERVICES VALUE PROPOSAL

  • Local and global competitors’analysis , markets and trends analysis
  • SWOT Analysis
  • Value proposal towards customers
  • Value proposal towards partners

DIAGNOSIS OF THE COMPANY PARTNERSHIP POLICY

  • Review of current situation
  • Evaluation of partnership potential
  • Advice regarding partnership policies

DEVELOPMENT THROUGH A PARTNERSHIP STRATEGY

  • Objectives and targeted partnerships
  • Business plan definition
  • Partners profile and recruitment strategy definition
  • Internal company organization adaptation towards partnership

PARTNERSHIP MARKETING

  • Partner programs
  • Partner recruitment and management
  • Co-marketing plans
  • Partner certification programs

PARTNERSHIP CONTRACTS

  • Standard contracts samples
  • Assistance in collaborating with business lawyers

EXPORT DEVELOPMENT

  • Export market surveys
  • Export strategy and business plan
  • International development funding
  • Global alliance negotiations & international development through reseller networks
  • Securing OEM agreements
  • Internal company organization adaptation towards globalization

TEMPORARY POSITION AS ALLIANCE & BUSINESS DEV. DIRECTOR OR CHANNEL SALES DIRECTOR

  • Business development strategies
  • Alliance and partnership recruitment, negotiation and management
  • Reseller network implementations and management

TRAINING AND COACHING

  • “Understanding partnerships and alliances business models”
  • “How to optimize alliance and partner relationships to secure major projects”
  • “Best practices to increase your partners added-value”
  • “Partner sales managers: how to increase results with your channel partners in your own territory?”

About us

Market globalization, budgets and staff restrictions are strong limitations to a company’s growth. In today’s world, corporations cannot afford to stay isolated.

It has become a necessity to integrate strategic alliances and partnerships in the company’s strategy in order to meet shareholders and customers’ requirements:

  • Accelerate services and products sales in order to generate more revenues
  • Increase production capacity locally and abroad
  • Maintain a technological advance and increase innovations
  • Get more marketing visibility and credibility
  • Address new markets locally and abroad

Alliance partnerships (technological, production, sales and marketing) and channel partnerships (distributor and reseller network, OEM agreement) are a way to accelerate growth, enabling companies to develop their existing and potential business in their national and/or international markets.

IXC Alliance provides operational consulting services related to growth strategy through alliances and partnerships  in all sectors.

A LONG EXPERIENCE IN BUSINESS DEVELOPMENT IN France ANS ABROAD

Founded in 2004 by Isabelle Castellanet, IXC ALLIANCE is a consulting company specializing in Business Development through Strategic Alliances and Partnerships.

Isabelle Castellanet, an international business graduate who speaks four languages, has twenty five years of experience in alliance and partnership international business development in sectors such as IT and telecommunications, aeronautics and insurance.

As an Export Director, and later as an Alliance and Partnership Director in the IT field, she has defined business development strategies, implemented and managed distribution and reseller networks in Europe, and secured major OEM agreements in the US market, including one agreement with Microsoft Corp. in Redmond.

Vice president for A.S.A.P in France (The French chapter of A.S.A.P, the Association of Strategic Alliance Professionals founded in the USA), she stays in contact with major market players in IT and pharmaceutics as well as with alliances experts in all sectors ( Alliances Directors and  academic researchers) in Europe and in the USA.

PARTNERSHIPS AND USEFUL LINKS

Isabelle Castellanet collaborates with various organizations and professionals whose expertise complement services provided by IXC ALLIANCE.

PAD Partner & Alliance Development is a consulting company

Providing solutions and methodologies dedicated to managing performance of distribution networks.
www.pa-development.com

Pour action !

Pour action ! is a marketing and business development agency. The company assists companies in their marketing transformation and partnership strategies for more performance.
http://www.pouraction.fr/

MARKESS INTERNATIONAL

MARKESS INTERNATIONAL is a consulting company analysing the impact of information technologies on corporation modernisation and transformation. The company is established in Washington DC and in Paris,
www.markess.fr

Gwendoline Lune Communication

Gwendoline Bodineau is a press attaché specialized in IT and logistics.
gwendolinelunecommunication@gmail.com

ADVANSE INTERNATIONAL

ADVANSE International is a US consulting company based in MacLean, Virginia- USA.
Its mission is to assist companies, territories and institutions to develop internationally
http://www.advanse.com

STARTING France

Based in Paris (France) et Mannheim (Germany), the company assits companies to develop their business in the German market
www.starting-france.com

A.S.A.P

A.S.A.P is the Association of Strategic Alliance Professionals. “Its mission is to address the unmet needs of strategic alliance professionals by acting as a central forum for the collection and dissemination of resources to support the professional development of its members and to advance the state of the art of strategic alliance formation and management.”
www.strategic-alliances.org

Contact us


Coming …

Gestion de projet et réalisation graphique :

Anna conseil en communication
15a Avenue Foch
68100 Mulhouse
Tél. 03 89 62 85 24
www.anna-communication.com

Développement Web :

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Tél. 09 82 51 15 30 - Portable : 06 11 12 32 35
contact@echappee-web.fr
www.echappee-web.fr